After a resounding success last year, Secret 7" is set to once again bring together a stellar mix of world-class musicians, visionary artists, and passionate collectors. All proceeds will go towards War Child’s work providing protection, education and specialist mental health support to children caught in conflict zones around the world.
Launched in 2012 and now running its ninth edition, Secret 7” selects seven iconic tracks from globally-renowned musicians, pressing each track onto 100 limited-edition 7” vinyl records. Creatives worldwide, from renowned artists to emerging talents, create one-of-a-kind sleeve designs for each record, interpreting the track in any style or medium of their choosing, resulting in 700 distinctive pieces of collectible art that push the boundaries of what a record sleeve can be.
Secret 7” and War Child reveal the seven tracks in this year’s initiative:
The Cure - Warsong: Troxy Live 2024
Frank Turner - Be More Kind
Gregory Porter - Merchant of Paradise
Jessie Ware - Beautiful People
Keane - Black Rain
Scissor Sisters - Return to Oz
Sophie Ellis-Bextor - Devotion (Brand New Song, Exclusive to War Child's Secret 7" )
As in previous years, the revealing of the tracks also marks the opening of public submissions, in which anyone is welcome to submit a record sleeve.
Aspiring contributors will have between 13th January - 28th February 2025 to submit their designs. For the first time in the project’s history, Secret 7” and War Child will also be partnering with D&AD’s esteemed New Blood initiative, which will host an open call for emerging talent to take part. DHL will support with shipping for the project, as part of their ongoing partnership with War Child.
Greenwich Peninsula’s NOW Gallery will present Secret 7”, showcasing the records in a free exhibition from 11th April - 1st June 2025, after which they will be sold through an auction on Givergy. Money raised will support the charity's work across 14 conflict zones around the world, where they provide immediate emergency aid, specialist psychological support, education and vital safe spaces for children, young people, and their families.
