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AFC Wimbledon X War Child

AFC Wimbledon reveal their new kit with War Child logo featured front and centre.

After being a charity partner of Sports Interactive and featuring in the Football Manager, Sports Interactive have nominated War Child to hand over their front of shirt logo to.

Miles Jacobson, Sports Interactive’s Studio Director and War Child Ambassador, said: “We’re delighted to continue our main sponsor partnership with AFC Wimbledon and very proud to have been with the Club since their formation.

“Despite it being a year where we’ve changed our studio and game logos, our overriding feeling was that War Child needs the promotion for their work more than we do. That’s why we’ve handed over the front of shirt to their logo rather than ours.

“Children are more affected by war than anyone else, and being in a warzone is something that stays with them for longer than those of us who are older. There’s a lot of war in the world at the moment, not just those that we hear about on the news every night, but the forgotten conflicts across Africa, such as those in the Central African Republic and the Democratic Republic of Congo, and other parts of the world. 

“The work War Child does is massively important in giving children support and a better life in conflict and post-conflict zones. I urge all of you to learn more about their work and how you can help.”

David Miller, Head of Gaming Partnerships at War Child commented “We are incredibly excited about this new partnership with AFC Wimbledon, for which we are hugely thankful to Miles and the Football Manager team at Sports Interactive. Our logo taking pride of place on the shirt means thousands of football fans across the country will think about our charity and the work we do supporting children affected by conflict, some maybe for the first time. It’s difficult to describe the incredible worth that represents to us as a charity. We want to thank everyone at the Club and at SI and wish them both the best for the new season.” 

Marc Jones, AFC Wimbledon co-founder and the Club's Head of Brand, Marketing and Communications for the season ahead, added: "Our kits always come to life when we add our long-standing partner to the shirts, and whilst this season is a bit different on that front - it is very special indeed to support and promote such a brilliant cause whilst continuing our relationship with Sports Interactive."

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The shirt is now available for pre-order now and goes on sale Saturday 6th July.

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